Our Work

This video is a celebration of ASG's 40-year journey, through visual work that aims to highlight the value of this journey, highlight milestones and progress, and present the occasion in a professional manner that reflects the company's identity and status. The work focused on transforming the event into an integrated visual experience, through thoughtful editing, organizing the sequence of scenes, and achieving harmony between image and rhythm, which gives the video a cinematic character that reflects the importance of the event and enhances its impact on the audience. The goal was not just to assembleshots, but rather building a coherent story that conveys the spirit of the occasion, combining celebrating the past with looking to the future, within a directing process that cares about details, presentation quality and visual identity. Project type: Editing and producing a video for an institutional event Objective: Celebrate 40 years of achievement Creative focus: visual narration, montage rhythm, scene consistency, professional presentation of the event.

An official documentary video of the International Donor Conference in Support of IDPs and Refugees in the Sahel and Lake Chad Basin, held in Jeddah with the joint efforts of the King Salman Humanitarian Aid and Relief Center (KSRelief) and the Organization of Islamic Cooperation (OIC) and in the presence of representatives of UN agencies and regional and international delegations. The work relied on the method of sober and majestic diplomatic documentation; opening with external shots of the flags of Member States, receiving official delegations and diplomatic processions, and then moving on to document the side meetings in theto the Honorary Halls, all the way to the coverage of the opening session and the roundtable discussions, highlighting the speakers' speeches and the press and television coverage of the humanitarian event. The directorial and montage treatment came with a calm and balanced rhythm commensurate with the diplomatic and humanitarian character of the summit, supported by classical soundtrack that suggests formalism and hope, and a pure color correction that highlights the luxury of the hall, diplomatic fashion, and the diversity of flags, leading to a final card that documents the partnership between the organizers.

A documentary and festive video that monitors the activities of the Ruby Jubilee Ceremony of Al-Sulaiman Group on the occasion of the fortieth anniversary of its launch (1983-2023) in Jeddah, reflecting the transformation of the family dream into a leading investment and economic edifice in the Kingdom and the region. The work relied on a graded visual narrative that conveys the viewer on a journey through time; starting from the interactive tunnel of displays that chronicles expansion stations and global partnerships, and the refined reception of attendees and guests on the tunes of the violin, through the coverage of the opening speechesand the strategic dialogue session on human and social investment, innovative presentations and photography, all the way to honoring long-service staff and success partners. The directorial and montage treatment came in a streamlined harmony that blends the luxury of lighting and theater in the distinctive blue color of identity, and close-ups that capture the feelings of pride and familiarity between the work team and the leaders, by assigning pure sound engineering that merges inspiring words with progressive soundtracks.

A quick documentary and promotional video that keeps pace with the launch of the new visual identity of the Saudi Al-Ahli Club in Jeddah, to reflect a transitional stage that combines the club's historical heritage with its future ambition in the modern sports system. The work relied on a dynamic and fast montage rhythm (Dynamic Pacing), moving accurately between the details of the Historic Cups and Shields exhibition, the interaction of audiences and prominent figures in the interactive corridors, up to the official atmosphere of the ceremony and the dazzling moment of unveiling the new logo (Shield Logo)on the big screens, highlighting the launch of the club's app and honoring success partners. The directorial and color treatment came centered around the distinctive green color of the Ahla identity, with the distribution of cinematic lighting, and enthusiastic sound engineering that combines the sounds of the commemorative chants of the stands, enthusiastic voiceover, and progressive music, which gives the clip a high energy and a sense of prestige and pride.

A promotional film for the "Teacher Award – Sustainability of Impact 2024" initiative, highlighting the pivotal role of the teacher in building generations, creating positive change, and leaving a sustainable impact in society. The work is based on presenting the message of the initiative in an influential visual style, combining visual narration and the studied rhythm of editing, with attention to the sequence of scenes and the integration of visual elements, which enhances the message and gives the content a professional character that reflects the value of the teacher and the importance of his message. The project aims to highlight the impact that the teacher has on theto his students and his community, and to celebrate his role in making the future, through creative processing that contributes to conveying the message of the initiative in a clear and inspiring manner.

A documentary and review video that integrates the prestige of major sports events with high professionalism in the management and organization of crowds and events. It documents the night of the launch of the modern visual identity of «Saudi Crescent Club» and the disclosure of the official team crews, with field implementation and organizational supervision from «3 Points Crowd Management» and«Ajwaa Saudi Arabia». The work relied on a thoughtful visual path that reflects the luxury of the atmosphere; starting from the readiness of the organizational cadres and the reception and celebration of guests and stars accurately and smoothly, and documenting the exhibition corridors interactionLee, who reviews the tournaments and history of the "leader" (AFC Champions League Cups, Founder's Cup, League Cups and King's Cups), down to the main hall and coverage of the light shows, the speech of Chairman Fahd bin Nafel, and the moment of the official unveiling of the new logo and players' shirts. The directorial and montage treatment came with a balanced and smooth rhythm that keeps pace with the movement of the audience and the details of the hall, with a cinematic color correction that highlights the tyranny of royal blue and neon illuminations in future corridors, supported by fine soundtrack and sound engineeringAn integrated mechanism that highlights the success of the organization and the joy of celebration.

A cinematic commercial for the new Land Rover Defender that embodies the spirit of adventure and superior engineering performance in the face of the harshest rocky and sandy terrain in Saudi nature, offering an experience that combines the historical strength of Defender with the modernity of innovative technology. The work relied on a dynamic visual construction for car ads (Automotive Film), moving seamlessly between wide aerial shots (Drone) that track the car's path in the desert, and ground motion tracking shots (Tracking Shots) during the skylightsDust and dust, in parallel with macro close-up shots (Detail Shots) that highlight the accuracy of the external and internal design (operation button, digital instrument panel and tire pressure monitor, smart control screen, panoramic roof, rear structure details and P400 HSE badge). The directorial and montage treatment came with an exciting upward rhythm that keeps pace with the power of the engine and the challenge of the terrain, supported by a bright cinematic color gradient that highlights the blue of the sky, the details of the sand and the reflections of the metal silver paint, with an elaborate sound bar design (Sound Design) Integrates the sound of starting the engine and the friction of the tires with rocks and sand with enthusiastic rhythmic music.

A promotional film for the Azka Basket brand, highlighting the journey of agricultural products from farms to the processing and packaging stage, offering a visual experience that reflects the quality of the products, attention to detail, and connection to the earth's goodness. The work relied on the diversity of shots between aerial scenes of farms, close-up details of crops and products, documentary shots of sorting, processing and packaging processes, as well as interviews that add a human and introductory dimension to the content. Directive and montage processing came to bindThese scenes are presented in a visually integrated sequence, with attention to the rhythm of the shots, the harmony of colors, and the highlighting of details, ultimately presenting the brand identity in a professional style that reflects its vision and values. Project type: Brand promotional film Areas of work: Editing, post-production, visual storytelling, and brand identity promotion.

A commercial and short skit (30 seconds) for the “Al Shamel” brand, highlighting the launch of the e-commerce application; through a comedic dramatic treatment inspired by social and daily situations, to convince the public to switch to smart shopping from home. The work relied on a fast and tightly executed dramatic and editing pace, starting with the friends' interaction and one of their eagerness to hurry and take advantage of the store's offers. The alternative solution then emerged, showcasing the app's ease of use and its diverse range of products and offers. The direction also employed a visual trick.Funny and quick, by changing the hostess’ outfits between shots to add a light artistic touch that serves the idea of ​​diversity and shopping, leading up to the final slate with download links and the campaign logo. The production treatment came with warm internal visual compositions and a bright television color gradient that reflects the family and home atmosphere, supported by sound and musical effects that serve the comedy timing, with a smooth advertising voiceover that reinforces the marketing message in the minds of viewers.

A corporate and promotional film for the “Kanaz Al-Khair” factory, showcasing the standards of accuracy and leadership in packaging and wrapping premium dates in Jeddah, keeping pace with the industrial renaissance and the Kingdom’s vision to develop this vital sector with a production capacity of up to 50 tons per day. The work relied on a dynamic visual diversity that combined aerial (drone) views of palm farms and factory facilities, close-ups of automated production lines, automated and manual sorting stages, heat sterilization, and packaging to the latest specifications, to theA documentary interview with the founder enhances the dimension of experience and reliability, while working with Motion Graphics that highlights the global export network and the spread of the online store. The directorial and montage treatment came with a balanced rhythm and a streamlined narrative that links the details of the supply chains professionally, supported by a clean color gradient that highlights the healthy manufacturing environment, and an elaborate sound engineering that balances between soft voiceover, music and effects, to establish the brand identity as a reliable destination for datesHereafter globally.