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Comprehensive application | Declaration of determination

Tech / PRODUCTION
Tech
ABOUT THE PROJECT

About the Project

A commercial and short skit (30 seconds) for the “Al Shamel” brand, highlighting the launch of the e-commerce application; through a comedic dramatic treatment inspired by social and daily situations, to convince the public to switch to smart shopping from home. The work relied on a fast and tightly executed dramatic and editing pace, starting with the friends' interaction and one of their eagerness to hurry and take advantage of the store's offers. The alternative solution then emerged, showcasing the app's ease of use and its diverse range of products and offers. The direction also employed a visual trick.Funny and quick, by changing the hostess’ outfits between shots to add a light artistic touch that serves the idea of ​​diversity and shopping, leading up to the final slate with download links and the campaign logo. The production treatment came with warm internal visual compositions and a bright television color gradient that reflects the family and home atmosphere, supported by sound and musical effects that serve the comedy timing, with a smooth advertising voiceover that reinforces the marketing message in the minds of viewers.

Sector
TechTECH
Project Type
PRODUCTIONPRODUCTION
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EMAILInfo@pure-cph.com
PHONE+966 59 432 8926
LOCATIONJeddah, Saudi Arabia
SOCIAL MEDIA
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