Al Hilal Club | Identity Launch and Event Management Ceremony

This video is a celebration of ASG's 40-year journey, through visual work that aims to highlight the value of this journey, highlight milestones and progress, and present the occasion in a professional manner that reflects the company's identity and status. The work focused on transforming the event into an integrated visual experience, through thoughtful editing, organizing the sequence of scenes, and achieving harmony between image and rhythm, which gives the video a cinematic character that reflects the importance of the event and enhances its impact on the audience. The goal was not just to assembleshots, but rather building a coherent story that conveys the spirit of the occasion, combining celebrating the past with looking to the future, within a directing process that cares about details, presentation quality and visual identity. Project type: Editing and producing a video for an institutional event Objective: Celebrate 40 years of achievement Creative focus: visual narration, montage rhythm, scene consistency, professional presentation of the event.

An official documentary video of the International Donor Conference in Support of IDPs and Refugees in the Sahel and Lake Chad Basin, held in Jeddah with the joint efforts of the King Salman Humanitarian Aid and Relief Center (KSRelief) and the Organization of Islamic Cooperation (OIC) and in the presence of representatives of UN agencies and regional and international delegations. The work relied on the method of sober and majestic diplomatic documentation; opening with external shots of the flags of Member States, receiving official delegations and diplomatic processions, and then moving on to document the side meetings in theto the Honorary Halls, all the way to the coverage of the opening session and the roundtable discussions, highlighting the speakers' speeches and the press and television coverage of the humanitarian event. The directorial and montage treatment came with a calm and balanced rhythm commensurate with the diplomatic and humanitarian character of the summit, supported by classical soundtrack that suggests formalism and hope, and a pure color correction that highlights the luxury of the hall, diplomatic fashion, and the diversity of flags, leading to a final card that documents the partnership between the organizers.

A documentary and festive video that monitors the activities of the Ruby Jubilee Ceremony of Al-Sulaiman Group on the occasion of the fortieth anniversary of its launch (1983-2023) in Jeddah, reflecting the transformation of the family dream into a leading investment and economic edifice in the Kingdom and the region. The work relied on a graded visual narrative that conveys the viewer on a journey through time; starting from the interactive tunnel of displays that chronicles expansion stations and global partnerships, and the refined reception of attendees and guests on the tunes of the violin, through the coverage of the opening speechesand the strategic dialogue session on human and social investment, innovative presentations and photography, all the way to honoring long-service staff and success partners. The directorial and montage treatment came in a streamlined harmony that blends the luxury of lighting and theater in the distinctive blue color of identity, and close-ups that capture the feelings of pride and familiarity between the work team and the leaders, by assigning pure sound engineering that merges inspiring words with progressive soundtracks.